Before today I’d never given blogs much thought. Now that I've spent some time researching
blogs online, I’m impressed by the sheer volume and variety of blogs. They can be long or short, and range from opinionated to informative. From a
business perspective this could have many different applications. One example I found on the Harvard Business
Review(HBR) website was an opinion piece by Jonathan Schelfer entitled “The
False Promise of Free Capital Flows.” Schelfer uses evidences to communicate
his opinions on economic policy. This
sort of blog could be useful to explain company policy and direction to
investors and other companies.
Another blog, by Jennifer Lee, shows the use of blogs for advertises
and information. Her blog on the New
York Times website (Reading the Tea Leaves, Snapple Refreshes Itself, February
19, 2009) explains changes that Snapple made in 2009 in order to stay relevant
in today’s economy.
Both of these blogs were different, but both provide
examples of how business can be improved by using blogs. People can be informed
of changes, or receive insight into a company’s business practices and
day-to-day operation.
